The products of Hebei Iron and Steel Group are fav

2022-07-28
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Hebei Iron and Steel Group's products won the favor of domestic key engineering projects

Hebei Iron and Steel Group's products won the favor of domestic key engineering projects

China Construction Machinery Information

. The group's products supplied 449 domestic engineering projects such as subway, airport, high-speed railway, highway, hydropower, nuclear power and port, with a supply of 3.65 million tons, a year-on-year increase of 320000 tons. Among them, it has supplied 70 national major projects, such as Beijing Shenyang Railway, Beijing Metro, Baosteel Zhanjiang project, Hongyanhe Nuclear Power, CNOOC Huangyan project, and two coal enterprises, one large and one small in the West China Gas East region, such as the third transmission line project, Hong Kong Zhuhai Macao Bridge, and China Zun, with a supply of 802600 tons

in order to promote the tracking, direct supply and efficiency creation of key engineering projects, the sales head office has paid close attention to the collection of project information from the source, established an engineering project management organization, and actively cooperated with local development and reform commissions, design institutes Construction units and other multi-channel docking, screening and determining 139 tracking projects; Hold a quarterly steel sales promotion meeting for key engineering projects to directly check the implementation of project tracking and scheduling; Various engineering projects have been established to give full play to the respective advantages and characteristics of multi-component composite materials, strategic user information files, bidding authorization files, etc., and business processes have been continuously improved to make the operation procedures more concise and efficient. We deepened strategic cooperation, stabilized sales channels, signed cooperation agreements with 50 strategic users, promoted exchanges and refined strategic user management, and established a regular consultation system with central enterprises such as China Railway Construction Co., Ltd., China Metallurgical Corporation of China, and China Railway Materials Co., Ltd., ensuring that more steel will flow to national key projects, regional landmark buildings and well-known brand enterprises. Innovating the marketing mode of participating in bidding and tendering, pricing regional projects in Inner Mongolia, Zhangxuan and Chengde, winning the bid for major national projects such as Beijing Shenyang Railway and Fengning hydropower, and signing supply agreements; Through the e-commerce platform, Beijing Hegang Steel Trading Co., Ltd. directly participated in the bidding through the MCC e-commerce platform and won the bid, realizing a new breakthrough in exploring the sales mode in the engineering project; In view of the particularity of steel used in nuclear power projects and national power projects, special sales methods were adopted to contact the bid winner and strive for direct supply, so as to supply 18000 tons of Yangjiang, Taishan, Hongyanhe and Shidaowan nuclear power. In terms of project sales strategy, the company adjusted the policy of direct project supply, determined the priority principle of direct project supply, implemented the site scheme for direct distribution of bar wire products in Beijing, and signed direct project supply agreements with China Construction First Engineering Bureau, China Railway Construction Engineering Group, China Housing Construction Corporation and Minmetals iron and Steel Co., Ltd., realizing the deep-seated innovation of the group's traditional marketing model of building materials products; Making full use of the group's advantages in equipment technology research and development, the Group actively cooperated with the company that generally requires that the accuracy of parameter test in various current experimental specifications should not be less than 1/3 of the error allowed by the experimental conditions, strengthened the service in the later stage of product supply, appointed business and technical personnel to go to the project site, made efforts to solve the actual problems of customers, and won market recognition

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